More Eurosceptics tweeted about Jean-Claude Juncker’s State of the Union speech on Wednesday (14 September 2016) than people in favour of the EU, a study revealed.
23,614 people followed Juncker’s speech using the hashtag #SOTEU. They tweeted more than 50,000 times.
Pro-Brexit twitterers made up nearly three quarter (70%) of the 1,773 people in Britain using #SOTEU, according to the analysis by EU-Reputation.EU.
The UK had the most individual people tweeting in Europe, ahead of Belgium, France, the Netherlands and Germany. Belgium tops the ranking in terms of the number of tweets published.
Despite Jean-Claude Juncker giving very little space to Brexit in his speech, it was one of the most used terms on Twitter as he spoke.
Based on the volume of tweets, the main highlights of Juncker’s speech were:
- The rise of populism in Europe;
- Social dumping;
- The different measures presented, such as the telecom package, the investment plan for Africa and the European volunteer corps;
- The story about his father being forced by the Nazis to fighting on behalf of Germany.
The study, using data from media monitoring tool Visibrain, also highlighted that campaigners used #SOTEU as a platform to speak about other topics.
Catalan independence was one of them. More than 3,000 tweets were sent from Spain, 788 from Madrid and 849 from Catalonia.